PORTFOLIO
Selected Works
A curated view of category-defining work across active, lounge, performance, and lifestyle — spanning innovation systems, product platforms, and enterprise-scale growth.
Select a case study to explore the strategy and decisions behind each outcome.
02
Spanx Lounge
Comfort Systems That Became a $500M Growth Engine
The creation and evolution of Spanx Lounge — engineered softness, stretch, and structure built through proprietary material systems and intuitive, consumer-led design. A side-of-desk concept scaled into one of the brand’s largest businesses.
04
Lululemon
Foundational Category Architecture in Performance Apparel
Iconic women’s performance leggings designed and launched at lululemon — pairing precision fit, movement-led construction, and material innovation to create best-selling franchises that continue to anchor the business today.
01
Spanx Active
Performance Platforms Designed to Scale
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High-volume activewear platforms built through material science, shaping architecture, and consumer insight — establishing technical credibility and commercial scale for Spanx Active.
03
Spanx Swim
Shaping-First Innovation in Swim
Spanx’s first true shaping swim platform — introducing internal architecture and fit engineering to a category defined by surface compression. This work launched a multi-million-dollar business that continues to scale today.
05
Kit & Ace
Product Strategy Under Constraint
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Design leadership during a critical brand reset — delivering profitable product expressions while navigating material limits, operational realities, and long-term brand repositioning.