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sPANX
Introducing Lounge
Creator of AirEssentials™
Conceived and built as a new comfort platform, AirEssentials™ redefined lounge through proprietary fabric development, fit architecture, and elevated styling.
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Designed to feel effortless while performing at scale, the category has become SPANX’s #1 $500M+ business — expanding the brand beyond shapewear into modern, everyday dressing.
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Developed end-to-end from material innovation through final fit, AirEssentials™ established a scalable foundation for future category growth.
Platform Strategy & System Creation
01
Proprietary Material Architecture
A custom-developed luxury cellulosic spacer material engineered from the ground up — designed to deliver structure with softness while creating a high barrier to replication.
02
Comfort-Driven Thermal Engineering
An interior Chill Tech polyester layer was integrated to regulate temperature and moisture, supporting comfort across long wear periods, travel, and real-life movement.
03
Codifying the Brand Beyond Shapewear
AirEssentials™ established the design language and fit philosophy for SPANX’s first true expansion beyond shapewear — setting the blueprint for relaxed silhouettes, ease-driven construction, and modern proportion.
04
Commercial Impact & Category Leadership
The platform scaled into a luxury, multi-million-dollar franchise that now leads the business — outperforming intimates and core shaping while redefining SPANX’s category mix and future growth trajectory.
One Platform, Infinite Expressions
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